Marc Ecko deciphers The Notorious B.I.G.’s “Ten Crack Commandments”

> Never trust nobody. Trust comes from the German trost, meaning comfort and consolation. “In business, there is no comfort zone,” Eckō said. “You will inadvertently create an ivory tower in your mind.”

I think the author is playing with words there. Also trust is important for business relationships and psychologists have shown that if you give trust you get it back.