This is a complicated topic where your simple notion of "fairness" doesn't quite apply.

In any industry where there are powerful incumbents and extremely high startup capital costs, the startups often need to be given outside assistance (i.e. government subsidy in the form of a loan) to have a chance of competing with their innovations. This is not ideal, but it is a necessary evil.

Furthermore, the incumbents had plenty of chance to innovate. What many of them did instead was to go bankrupt and ask for bailouts. Tell me: would you trust these companies with another $500 million of taxpayer money? It's like giving more stipend to a child who has proven irresponsible with money.