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Did you read a different article than I did?

They make an Android-based phone, like 10+ other companies (Samsung, HTC, Sony, Lenovo, LG etc.). What is shameless about that?

I think chourobin is talking about how the CEO aspires to be like Steve and even dresses like him... The ultimate Chinese copycat?

(I disagree but I think thats the jist of what chourobin meant)

Because every one in black turtleneck, blue jeans and grey sneakers is aping Steve Jobs.

The article was rather clear that he does it intentionally in the style of SJ.