1. Amazon Fresh prices one year ago were pretty high, they have driven costs down on everything except produce.
2. I live close to a City Target and have been avoiding Amazon Fresh because I thought the target was cheaper. Yesterday I took my $100 grocery bill and recreated it on Amazon Fresh, and excluding produce, it was $89.00. I was shocked to see the prices were cheaper for most things.
3. The delivery is free for $100 purchases, so you can't use it like regular amazon (or amazon prime).
4. The delivery times range from 5 am in the morning to late in the evening.
5. The packaging is often reuse able, plastic containers or clothe-bags and so you can leave outside and the delivery folks will pickup the old packaging, this is much more sustainable than regular amazon cardboard packaging.
6. Living in a city, it is easier and cheaper to buy in bulk of Amazon Fresh, because they prefer selling in larger quantities. Some items have 2 or 4 quantity minimums. If you don't have a car this is fantastic.