Well, GE is certainly interested in the copyright enforcement ideas behind this media, but there are still commercial uses.

I suspect that a fairly common use for commercial users would be medical imaging storage -- huge amounts of data, but rarely accessed. A few other pluses for medical applications: hospitals care about volumetric density so that they don't have to store giant piles of USB keys; they don't want to have to maintain electronics on a per-disc basis so harddrives aren't the best solution.

Just a thought, but GE usually markets towards industries with technological applications rather than computer technologies themselves.