Tell your friends to dust off their resumes ;)
Seriously though, $60K in NYC is extremely below market for almost any type of programming work. The only scenario I can imagine that happening is if you're writing VB6 Excel macros. Hell, even that in NYC is probably more than $60K.
$85K is also very below market. In fact, unless you're working in a niche that's extremely under-demanded, anything below six-figures I'd consider very suspect. If you have experience with something in demand (web, mobile, data, etc) hitting six figures should be a matter of course, and anyone giving that type of work for below $100K in NYC is ripping you off (or giving you an oil tanker of equity).
Embedded is a different ball game - demand for that type of work is pretty low in the NYC area. If you are proficient in standard enterprisey stacks (.NET, Java, etc) or "Valley" stacks (Rails, Node, etc) you can make quite a bit of money here.
Google NYC pays on the high end, but they are not a huge outlier. Remember that they are competing for the same talent pool as everyone else who wants capable hackers. I've seen plenty of startups and companies play in the mid-$100Ks range.
My email is in my profile. Feel free to drop me a line and I can put you in touch with a couple of recruiters I trust (and aren't slimy).