Historically it was a friendly, we're-all-in-this-together sort of email sharing information about what helps the recycling process go most smoothly, maximizes taxpayer return, etc. Recently they had a change of responsible parties, and now the new emails are full of stark, accusatory statements of absolutes and rules -- the classic underlined/bold/italic "DO NOT" type list of exclusions.
It is absolutely remarkable the effect this has. Suddenly we're not all in this together, but it's factions working against each other. I and my fellow taxpayers are now suddenly trouble in someone's life.
I've always been against hostile communications where they aren't necessary, but this has absolutely opened my eyes to how much of an impact this sort of adversarial approach can have. It's purely an anecdotal datapoint, but it really struck me.