Tiny Tiny RSS (tt-rss, http://tt-rss.org/redmine/projects/tt-rss/wiki). I've loved it since I've installed it, and that's even without the iPhone integration enabled. I'm sure I'll love it more once I have that. I deleted the 'reader.google.com' from my Chrome auto complete, and replaced it with 'reader.mydomain.com' so my experience is maintained. :)