Here's my favorite part, moz was originally probably used because SEO's favorite directory was/is the open directory project or just "dmoz" as it is known to SEO's. And, in the early days, a great SEO strategy was to volunteer to manage/moderate a category, so that it would be easier to get your own or clients' sites approved.

I'm not sure if Rand was one of those SEO people playing that game, but it's ironic that "moz" came from an open directory and is now fighting about trademarks.

What's next? Patent trolling? ;)