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recently launched a mobile app for selling clothes, super hype interface, spend months tuning it, only to realize some time after the release that a simple wordpress e commerce site made in 2 weeks makes ten times more revenue in a tenth of the time ( with the exact same products beeing sold ). Some things really aren't meant to be purchased on a phone, period.

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That's really interesting to hear - and seems very similar to the Etsy experience to me.

I've never purchased from their mobile application, though it has been on my phone for over a year.

The Etsy web experience is better for browsing and social discovery is much more intuitive.

That said, Fab recently announced that 30% of their sales are mobile.

http://venturebeat.com/2013/01/30/fab-mobile-apps/

I am interested in knowing whether you are happy with the tablet experience when shopping?

I suppose some very cheap, very easily understandable gadgets (such as pink usb cable) could be purchased via mobile. But in my opinion every "serious" purchases are not something you would buy via a phone. Also, my app was sold in Europe, so maybe the US market is more mature...

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