If he is going to use the white hat label, which he does, then he does in fact have that duty. If he chooses to hide the vulnerability or sell the knowledge and/or exploit to another party, that's his choice of course, but then he cannot use the white hat label.
The 4.5K is representative of how much they care about customer privacy. That's what, I think, his only point is.
I understand that's the point he's trying to make, but I respectfully disagree since as previously stated I view the reward as a gesture of good will and not as a payment for services rendered.