That, and the interesting fact that "mobile" is a broad term which seems to encompass tablets in most interpretations. Modern tablets often do a pretty good job of displaying sites which haven't been particularly optimized for mobile anyway.
That, and the interesting fact that "mobile" is a broad term which seems to encompass tablets in most interpretations. Modern tablets often do a pretty good job of displaying sites which haven't been particularly optimized for mobile anyway.
The hard question is whether to launch on the web or mobile first. Once you've decided on mobile first, choosing iPhone first is a fairly obvious choice.
There is a reason companies are going iPhone first.
An alternate explanation to yours is that companies are going iPhone first because it's trendy. We all know about the SV echo chamber. Following trends seems to fit the data just as well as your hypothesis.
Of course some of that is because Amazon's website is awful, full of noise and random goop that's simply distracting 95% of the time.
But still, I think that actually reflects a lot of websites: the actual content takes up a small fraction of the page, and is surrounded by noise; even those which are less clumsy/cluttered than Amazon often fill the space with graphical prettiness rather than useful content. A small-screen interface can often just eliminate the noise and will be better for it.