For every successful Australian company I can think of, there are thousands not so lucky. Atlassian and Envato are the only two companies I can think of off of the top of my head who have had major success spawning web based businesses in a country as small and somewhat lacking as Australia as Australia is. Melbourne and Sydney are definitely two locations you're most likely to start a successful business in. Good to see Pin tackling payments because in Australia you have two options: Paypal or a propriety expensive bank solution with horrible API.