For those who don't know, Perth is the most remote city in the world (according to Bill Bryson), and has a population shy of 2 million mostly in a sprawl that hugs the coast.
I spent over a month there and a couple of weeks exploring the area around Margaret River, lovely place... but reading this, what strikes me is how hard it must be to find support, raise money, and build a startup with reach in a city of such remoteness and with only a limited pool of angels and tech resource to call upon.
So... knowing the city and WA as briefly as I do, I think this startup would probably have a good story behind it about the adverse environment (for startups) in which they emerged and what it took to get to where they are, and where they're going from here.