Dude, let me quote something:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
People have a fsckin' right to eat unhealthy and who the hell are you to fix prices of their food so that they can't?
That's one thing. Another one is that such schemes are really, pragmatically bad as they make people involved in them make political decisions which protect their unfair advantage at the cost of goals important to the general public. Do you really want people to vote for whomever promises to pass bills giving them most benefits at the cost of others? Well, I know that people sometimes do that anyway, but IMO it shouldn't be encouraged with successful examples lasting for two centuries.
And at last - people are pretty capable of getting what they want. If you make it slightly more expensive, they'll simply pay. More expensive - they'll switch to worse alternatives (HFCS, anyone?). Even more - illegal production. Outright ban - sugar mafia. I mean, the US already tried to "fight alcoholism" some time ago and it almost worked.