* Automated vehicles can save a lot of people a lot of money, save lives, and completely transform the way transportation operates (and perhaps even how cities and suburbs look. See, for example, the vast swaths of parking lots in much of the United States, and think how utterly unnecessary they'll be in a world of fully autonomous vehicles.). The NHTSA policy document says this in the first paragraph, in fact.
* Automated vehicles are untested and scary; would you trust your children's safety to a computer?
The entrenched interests like taxi drivers, truckers, etc. will push the second quite a bit, I imagine. As with a lot of new technology being introduced to the public, that argument will initially have a lot of traction (especially if there are big, public incidents when it starts being rolled out) regardless of what the statistics say regarding safety, but it will gradually be marginalized as people get used to it, based on the strength of the first argument. But it'll be an arduous journey there. People don't like change.
NHTSA press release, with link to the actual policy document (at the bottom): http://www.nhtsa.gov/About+NHTSA/Press+Releases/U.S.+Departm...