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>Why on earth would anyone want a face associated with a program, website, or anything that's not a social media account?

A coworker runs one of those aggregate-amazon-affiliate-link sites (think http://www.thisiswhyimbroke.com/) for camping and outdoorsy things. He saw a noticeable increase in traffic by associating his wife's picture in his search results. He's of the opinion that a pretty face helps sell things.

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I've watched that website launch and develop with some interest. Without disclosing any particulars, does the site do well for him? I imagined he was raking in the dough, but if he's still your co-worker I guess that's not the case?

To be clear, my coworker doesn't run thisiswhyimbroke, but a site with a similar layout.

It's a little extra money in his pocket, but not something profitable or rewarding enough to do full time. (He also has a few other attempts that don't do as well as the camping one, and with the camping one the income is pretty seasonal).

Sex sells....who knew??

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