Very cool. But very expensive compared to a Nexus 4. I'd love to get an HTC One, but I can't justify it. I'd be interested if they did the same to the rumoured 4.3" 'mini-One'.
I've been wanting to switch to HTC One, from an iPhone 4S, for a while now. But I wasn't a big fan of HTC's custom software.
But I agree, this is pretty darn expensive.
It is actually a comparable price to other phones.
Without contract the iphone 5 is rather expensive as well.
You make a good point, but (actually) happy with my current phone plan and wouldn't mind extending another two years for a cheaper HTC One with stock android.
Every other smartphone is expensive compared to the Nexus 4. At least you are getting a 32GB One for $599.
Even the G2 was only $530 full price and now that the Nexus 4 has anchored pricing even lower it's hard to see people being willing to pay more.