For a second there I was thinking the experiment was to see how little information they could provide and still get people to sign up for their (rather ambiguous peer-review) service.
I seriously thought this as well, and would be interested to see results of this type of experiment. Kind of like an OBEY GIANT kind of campaign.
I'm sorry, but the lack of clear explanation and direction about what the product actually is does not make me want to give you my email address. If I were to see this page before first reading your post I'd definitely close the tab immediately.
forrst.com is essentially that, except they had to get more specific. As a small operation, you almost have to appeal to a niche or you will have a hard time finding a clear market.