> Google Now allows for this to happen

I've never quite figured out what's up with Google Now—I have it on my phone, and I hear it's supposed to be some sort of (semi) intelligent assistant type of thing, but so far it doesn't seem to do very much at all, much less anything "intelligent."

On my phone, it gives me weather info every day (which is nice), and dutifully tells me how to get to work in the morning and return home home at night (thanks Google Now!) but ... other than that, it basically does nothing.

Am I doing something wrong? Is there some setting I need to set ("intelligence: on") that will make Google Now suddenly start telling me what upcoming movies I might like, or interrupting my dinner to tell me about that great TV show I'm about to miss?