I liked this part: "Startups have been systematized, mythologized, culturally and socially de-risked; reduced down to formulas and recipes. Yet, there is no enduring formula for creativity and rebellion."
The reason the strategy works so well is that corporate politics are even more stifling to experimentation than VC-istan (but not by much).
In ten years, there'll be an open-allocation (Valve style) company that has figured out how to solve this for realz.