So what's the point in all these analytics? It seems like searching the bible for patterns. So I can find out that my friend sends more e-mails during the day than when he is sleeping. Big deal, I don't care, it's his life. I write him whenever I want, and he responds whenever he wants. That's the whole point in e-mail, it's not disruptive. Then you can see who sent you the most e-mails. Again, I couldn't care less. Glad I'm done with it and I can do something else. I forgot someone's name. Great, if I'm asking a favor, I can pretend I knew it all along. I assume most people who spend too much time in Outlook do it to escape work and to procrastinate, much like reading reddit. If that's the point, a new toy is really useful. To be fair, the previous attachments function does look useful.
Finally I have an honest question. Ok, Xobni is a nice tool, but what's there in it that couldn't have been done without the million-$-investments?