Our 3 year-old watched Dora and Diego almost every day from about 1 1/2 to just turning 3. It became somewhat of an obsession and he always wanted to watch another show. On the other hand, my wife and I rarely watched shows or movies, and only had Netflix (no cable) in the house. We finally decided to ditch the TV all together, and 6 months later, it is going fantastic! Our son was upset for a few days after we got rid of it, but now it is a pleasure to watch him play with real things.
Anyways, not passing judgement on any parents and we'll probably get a TV again some day. But it's been pretty awesome!