Happy to elaborate? What would you like to know?

As for finding an SEO/SEM expert, typically best to go by referral. Most SEO/SEM experts that you'll find on google/forums will run you through templated best practices.

Best to work with someone who has been vouched for.

Another good way to find qualified SEM experts is by using this tool: https://www.google.com/partners/

Although I can't give you any exact answer since I'm not an SEM expert, doing a verbatim search[1] will give you better results[2]. Though you might already be aware of how to do that (but even if so, someone else might not and find it useful). I just add it as a custom browser search[3] using the following URL template to do a verbatim search without having to click on options in google search:

https://encrypted.google.com/search?q=%s&sourceid=opera&...

Where %s will be your query.

[1] https://support.google.com/websearch/answer/1734130?hl=en

[2] https://encrypted.google.com/search?safe=off&client=oper...

[3] http://www.makeuseof.com/tag/create-custom-search-engines-go... (for chrome)

[3] https://support.mozilla.org/en-US/questions/780073 (firefox)

[3] http://my.opera.com/community/blog/2009/01/16/custom-searche... (opera)

[3] http://operawiki.info/CustomSearches (some premade searches that add just by clicking, may work on other browsers, but not sure)