They don't even manage to standardize a charging port. And its not like there are special pink electrons.
If I can't buy gas from Shell with an Exxon fuel filler of a particular model car and there are mostly Shell stations in my area, I'm not buying that car.
Standardizing will only benefit electric car manufacturers. Surely, they can all get together and agree to one standard as they will benefit from any third party willing to create a charging station franchise. IMO non-standard in this case is a very poor business decision.