The enthusiasm is a strong and valid point. People who are keen to come always score higher than people who can't be bothered putting the effort in.
I would suggest that anyone who wants to get a talk accepted needs to:
* Structure their submission properly
* Make sure they provide sufficient detail for reviewers to identify what the talk is about
* Provide enough detail for the reviewer not to have to google obscure terms
* Have somewhere on the Internet (e.g. a blog, github etc.) that allows reviewers to easily work out where the speaker's skills lie
* Have video or slides from the speaker available - e.g. on Youtube so reviewers can see how they speak. If you haven't spoken at a conference before, make a video of a howto describing something related to what you're talking about
[1] - http://44con.com/