Tumblr Proves That Even Billion Dollar Companies Can Screw Up Mass Emails

They notified their users of an upcoming change and gave them about a month of warning. It'd be nice if the users could go ahead and make the change as soon as they read the email, but it's not like Tumblr is going to intentionally withhold that key detail indefinitely.

It's just a little flub, and nobody's blog is or was negatively affected, so I don't really see a need to drag out the pitchforks over it.

No pitchforks, just belly laughs. Rather than just a cosmetic flub like "Dear [First Name]...", they left out the most critical info of the email with a placeholder.

Mostly meaningless in the grand scheme of things, but pretty funny nonetheless. Makes me feel better about some of my past email fails.

Much better story in that light, I should probably stow the cynicism and give it another read =)

Well off to a great start with Yahoo in charge.

Billion dollar companies are still staffed by humans, as far as I know. "Companies" don't do anything. Their employees do.

We needed proof that a billion dollar company could make an email mistake?