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I use them when sharing links to things that have seriously long URLs. For example, a link to Google Maps looks like this: https://www.google.com.ar/maps/preview#!q=Great+Pyramid+of+G... (291 characters long).

And other people use services like goo.gl to get analytics on links.

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I mean, you mentioned Google, so yes, expect 200-300+ character links for the most simple of urls, with about fourteen layers of different metrics baked in.

Nothing worse than trying to get a link from Google search results.

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