Apple releases ad for Google Glass

90% of the shots in this video would be better suited with a Google Glass and not an iPhone. Especially the guy running and trying to take a picture. In my head I screamed, "Don't drop it!" The concert shots, the parents filming their kids, Glass would allow folks to watch in real life HD and have a recording.

I didn't get how popular Glass would be until I saw this ad.

GoPro cameras provide a hint about consumer interest in Google Glass. They clearly have a lot of traction and there's a reasonably large market of people who to record their POV while they live their lives. Multiple that demand for POV recording with all of the other smart, heads-up-display abilities of Glass and you can see why people are excited.

There's one thing that this ad does which makes it explicitly NOT an add for Glass - it show people holding the phone. I know people criticize glass for "looking strange." However, it's socially acceptable to hold a camera phone up and take pictures without anyone giving it a second thought. Walk around town with Glass on and people will stare at you. Once a cultural shift happens there won't be a stigma, and then you can see kids, grandmas, and non-techies walking around with them.

I've seen this before, but watching it while thinking about Glass was a completely different experience.

It does indeed seem like Glass would have been ideal in most situations covered in the video.