You can copy an existing business (that works), and apply it to a different industry.
Competition is proof that the market exists. And if there is an existing service provider, by definition there are customers that are not 100% happy with them.
B2B markets are usually very large, and there is room for lots of growth.
Papa John's sends me a text every Friday at 4pm, giving me a pizza coupon for the weekend. I suspect this drives a ridiculous increase in pizza orders for them.
What other business can send a coupon to a customer at a time they are likely to want it?
- Service for movie theaters to text concession coupons on Friday afternoons
- Service for web gift stores to text coupons to customers before holidays
- Service for restaurants to text daily coupon right before lunch