Ask HN: Is there an easy way(Cheap) to do market research?

12 points·WesleyThurner··8 comments

Attempting to do market research to determine if a product would be viable is a pain in the a. I've done the landing pages for sites/products, but there are difficulties with researching for mobile apps. I've done some surveys as well.

Can this be outsourced cheaply and easily? and get reliable results?

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What kind of budget are you working with? I've had success getting through customer discovery and validating demand with adwords. Basically just drove ~$100-200 to a basic landing page and decided a 20% conversion rate was worth pursuing further.

Is this for a website with an existing application behind it or just collecting emails for whitepaper downloads or something like that.

I ask because there's a lot of opinion on what constitutes an MVP.

Have you thought of outsourcing it using amazon mechanical turk ( https://www.mturk.com/mturk/welcome ) ?

I've seen that somebody made service for reviewing websites using it and was very pleased ( I tried to but couldn't find link to the story ).

You can try google surveys. And they often have a promo code at

http://www.google.com/insights/consumersurveys/offer/ad_land...

and post the links in relevant forums and/or FB pages

Market Research Participant Recruitment Platform:

http://www.springwise.com/platform-helps-businesses-recruit-...

Have you tried anything offline?

I have tried a decent amount of surveying friends and strangers. I got great feedback, however I felt that it was not entirely accurate. I felt that my family/friends for market research was almost entirely inaccurate. While strangers seemed more accurate, many seemed to say 'it looks nice' so they could get back to doing their own thing.

All this is also inefficient and time consuming.

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