I think it's a response to the ScrollKit guy who showed how easy it was to avoid NYT's 100ish hours of development to recreate the Snow Fall story presentation in an hour or so... by reusing all the Snow Fall content (text, images, video) and presumably the layout/design also without their permission.

From what I can tell, this person is saying "Why stop there? Why not copy all their content plus rip off the code?! I can do that with a single click and save you even the hour you'd take using ScrollKit."