How does this compare to something like FreshDirect in NYC? Used freshdirect for a long time and it always felt so amazing. The timing savings always makes me feel good about paying the higher cost.

I've never felt the need to order my groceries via an app, could have just been a web experience and I would have been just as interested in using Instacart. Always wondered why they started with an app.

Hope this expands to LA soon.