Sure I'm serious. Steam, and Front Row, are focusing on linux. Valve's making Linux X86 the target platform for their console. the Steambox is going to be another X86 PC of comparable speed to what I already run, but much smaller.
I'm an early adopter of the same hardware you're all going to be enjoying this christmas, and many of the same games. Plus, I get a Virtual Console offering that Nintendo/Microsoft/Sony only wish they could match, and a television experience with Sickbeard/XBMC that not even Netflix can match, let alone whatever soon-abandoned toy Microsoft will be including with the XBO.
You're absolutely right; Microsoft/Sony adopting the X86 platform for this generation is a perfect storm for Valve; release a Steambox running linux, and you can minimize the cost of porting to 20% of what those same efforts would require coming from a PPC architecture.