I agree - that didn't seem like the Jobs-esque writing I'm used to.
Eddie Cue was probably sitting right next to Jobs and perhaps even legal counsel would have looked at these emails. Consider the significance of a publishing deal like this one, it is in Apple's best interest (and the interest of the shareholders) to strike a deal and do business.
Great post, it's always an interesting learning experience to read how deals between giants are done. Murdoch held his own but Jobs proved victories; Jobs did make a few good points by saying he though $16 eBooks would be priced too high, but in terms of iPad eBook revolution - I'd say the Kindle is the eBook leader in the space today and for a while...?