We were a 6 person startup that hired a CFO and cut soda because our burn was too high and we hadn' t raised money in 3 years. We experienced that exact same meeting and resulting effect at our company. It probably seems strange that we would get a CFO this early, but our finances were a total mess and we had a co-founder who dipped so 4 years after the founding we were hamstrung when going out to raise money.