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I'm not sure how you can compete with the competition, which is focusing on tablets & mobile at this point. I don't use any social news 'apps' (I won't consider HN or Reddit an app but a destination) on the web, I either go directly to a blog or use Twitter.

On mobile I use Prismatic which fixes this problem aptly and Flipboard (for visuals).

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We have more a news filtering approach. If you select for e.g. "Ruby on Rails" we will analyze your twitter feed and only show you stories from people you follow on twitter that have curated this kind of stories. You can of course set multiple topic filters.

Prismatic has a different approach, where they try to figure out your interests, then they suggest you stories. Those are not stories curated directly from people you follow on your social networks.

With Flipboard, you follow blogs or curated magazines. No detailed filters.

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