Although its kind of a silly video, it does raise an interesting question as to why cant developers/apple push updates automatically much like how it goes with web services like gmail. I know there's a lot of potential for abuse but I think that at the end of the day people want updates and for the most part (not all the time) take them as is, so I wander if there's something that can be about it that can improve this experience for both the developers and the users.