The guy could have used any generic content in the world to demonstrate scrollkit. He could have used "lorem ipsum" and random Creative Commons images from Flickr. He could have done his own investigation about the avalanche and created his own article. He could have made an article about some other event. He could have written an article about scrollkit and used it to demonstrate scrollkit. There are practically an infinite number of ways he could have avoided this.
Instead he used very specific copyrighted content from an article by a huge media company.
I almost want to say the guy is just trolling for page views. He copied an entire NY Times article, and he's surprised the NY Times has a problem? Who is that dumb?