I read this initially assuming it to be a clever spoof on the whole startup / crowdsourcing scene, because of the name: pick something that is obviously a joke product ("Soylent Green is people!") and run with it - start piling on impressive claims, include startup-y backgrounds for the founders, and be really vague about what the product actually is. Given my initial interpretation, I thought the "Is soylent vegan available yet" FAQ was particularly hilarious.

Then I started reading the HN comments, and initially assumed them to be tongue-in-cheek replies running with the joke: the typical "this is why it won't work", the usual "this is why it's a bad idea", the inevitable "it's actually amazing, stop being so negative". But that gradually stopped making sense the further I read, with people appearing to take it way too seriously for a simple spoof.

So thanks HN, you've managed to confuse me completely. This might be a sign I've been spending too much time here lately.