This only goes to show how influenced I am by brands; as soon as I clicked the link my reaction was "this isn't google, what's the point in reading this!" and went back...
I had the same reaction. I don't think this is really about brands though. I've gone to links to domains I didn't recognize as much as this one. The reason I immidietly closed it was the fact that the domain was not was HN said it was made the link feel spammy.
Sorry about that - I had a link copying issue, and thought I was adding the Barron's destination and instead got the hyperlink from the Google search.