It's interesting to see everything went from supportive on soylent to very negative after they published this campaign. I wonder what has changed?
On the other hand, selling this stuff with claims like, "Soylent is perfectly balanced and optimized for your body and lifestyle, meaning it automatically puts you at an optimal weight, makes you feel full, and improves your focus and cognition," is another thing completely. It sounds like a total scam, especially since they don't even say what's in it.
There's a pretty big difference between "I'm trying this new nutritional approach out for myself" and "without any serious testing, I am trying to get investors to sell this nutritional approach to the public".
I suspect the difference you observe in responses is tied to the that difference.