I can't help but feel that this is such an 'engineers' solution to something that isn't really a problem - whilst I agree that a cheap, reliable and efficient way to feed a lot of people is something that the world is sorely in need of, I can't understand why someone would opt for this through choice and not necessity.

Which is nothing more than a failure of my imagination, of course, and I'm not seriously suggesting that anyone who does is defective in any way, but I feel like most of life's greatest pleasures come directly from the preparation and consumption of food. To want to get rid of these pleasures in the name of efficiency is a strange argument to my mind.

I'm 100% behind the vat grown meat brigade on this one.