Xbox, A New Generation Revealed (livesteam)
xbox.com
xbox.com
These are clearly executives on stage whose asset is leadership, but they insist on injecting unnatural banter & distracting idioms. What corporate communications person hears a marketing manager talking about "photons" w/r/t kinect and doesn't cringe?
Is it just momentum within a communications team? Is it that they can't abandon this style because it's so deeply embedded in their communications team's culture? Or does this style actually work on some market segment?
Why would you present a device that clearly looks like HAL 9000, integrates a very skynet-esque xbox live and choose to say it can read your heartbeat?
Wouldn't it be better to give the context as a choice? It comes across as telescreen that is taking your biometrics without permission. Why did they choose to take the creepy angle? What is wrong with these people?
Oh, and it looks like a shiny VCR. Bleh.
Edit: Ah, at 31 minutes, we have a games developer. Pity it's EA, but c'est la vie.
If Microsoft gave a 'core gamer only' conference as its reveal, the (e.g.) CNN article the next day would read very differently. And the mother with two children and a kinect would decide, in a paragraph or maybe two, that this next one is not really 'for' her.
And that may well be what core gamers want the message to be. But it is desperately not what Microsoft wants the message to be.
I'm 99.9% sure I'm buying a PS4 this fall because of the extreme de-emphasis on gaming for the next Xbox, while Sony is making all the right moves in supporting indie games, etc.
My "highbrow" comment then, is that this is a big mistake. They had the advantage of being the last next-gen console reveal - they can answer every point of Sony and Nintendo, plus add their own spin. And they basically gave us less information than was already public in the gaming press, probably pissed off a large proportion of the hardcore gaming public, are unlikely to have attracted the non-gaming groups, and picked a rather daft name. It was an open goal, and this went so far wide, I think they'd have been better not saying anything until they had something to say.
Microsoft is putting all its chips down on the battle for your living room, which is a major front. The fight to be the all-in-one device people buy that replaces their cable box, game console, and media server (and the data being positioned as the provider of that device brings with it) is not a small one.
Self-identified "gamers" like yourself, who will probably turn out to be the minority purchasing audience for this generation of consoles-cum-entertainment boxes, already have a venue for game porn - it's called E3 - and Microsoft knows it's coming up in a few weeks.
I love my Roku, and I have no plans to get an Xbox 360 as I'm sure many of the features will require an XBL subscription. But the vision? I'm there with the vision.
> No doubt if there's a good way to do voice control on a TV, Apple's going to figure it out before Microsoft does.
I don't have the same blind faith. Apple hasn't put themselves far enough in the living room for me to wait for them. Sure, they got Apple TV, but that seems like barely a side project for them. It's not as good as the cheaper and more versatile Roku, and it's not as bold in thinking as the Xbox One (or even the Xbox 360).
If iPhone reveals had innovations in the way we make phone calls- then yes that would be very interesting to watch. In fact when Apple released iOS6, they did talk about this, ie. regarding how you can choose actions when receiving a call.
See bullet point #6: http://d35lb3dl296zwu.cloudfront.net/uploads/photo/image/114...
That's a rather confusing name since it's the third Xbox.
To want to call the iPhone 5 iPhone 6 is so insane, I cannot fathom how anyone could come up with this crazy idea.
I can already watch TV.
And I don't want to be social while I watch TV, or buy tickets for a sequel while I watch a movie.
So far I haven't heard anything that has wowed me.
I've been holding off buying a dedicated Blu-ray player, so that has some value. Don't care about Kinect, not enough room in the TV room. Don't care about being "connected" as I have enough Skype-enabled, etc. devices around the house.
The hard questions are how Microsoft's ad service, er, Xbox Live will improve my experience. Right now I'm of the opinion that the XL experience has really gone down hill with poor UI and loaded with ads. How is the gaming experience? Is it really going to require "always on"? Do I have to physically hold up my controller to "raise a shield"? I just want to move my thumbs. Am I going to be nickeled-and-dimed with micro payments/DLC?
My point is, this is the first time I'll make an actual decision about buying a new Xbox. Halo made the first one a no-brainer for me. I bought the 2nd because I still worked at MSFT, and I was a company man. This time there is the real possibility that I won't buy an Xbox One. Give recent trends, they better make sure the experience doesn't suck. But I see EA is on the stage right now, so I'm not optimistic.
There's probably something else I don't know about the ranking algorithm though.
The official one appears to have some bandwidth issues for me.
Clearly this event was not geared towards people who use consoles mainly for games.
"8 gigs of RAM, USB 3.0, Wi-Fi Direct, a Blu-Ray disc drive, 64-bit architecture and "practically silent operation." Super fast switching of TV inputs between TV, Gaming, Skype,IE etc. Runs the Windows NT kernel. Kinect 2.0 also gets a substantial upgrade. Whitten promised the integrated camera will have a wider field of view, and the sensor will be able to detect more joints, to include rotation of wrists and shoulders. "When you are exercising it can read your heartrate."
1996
The console runs in multiple power states, which means it runs in a low-wattage setting when not in use. (Microsoft wouldn't give us specifics other than to say, "The system is designed for an SoC up to about 100W, but will vary on the scenario.")
http://www.engadget.com/2013/05/21/building-xbox-one-an-insi...