Nathan, you're really coming out with some great posts. Please continue.

I saw another great post on this topic on the VWO blog recently which suggests reversing your pricing table to show the most expensive test first as an A/B test idea, and relates it to the "primacy effect":

http://visualwebsiteoptimizer.com/split-testing-blog/pricing...

I'm testing it now (no conclusive results yet), but I think it makes a lot of sense. I would love to see an A/B test of this on The App Design Handbook's sales page.