I prefer it when someone showcases their willingness to be 'the nicer guy' by opening up while the others are closing down. Like allowing to export your GMail contacts, while Facebook won't go the other way around.
I always find Microsoft complaining to be hypocritical, they are usually committing a similar overreach towards a competitor themselves. But still, where are the 'good guys'?
I know, that would be naïve, this is business.