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50% mark-up is pretty standard for retail items. I'm surprised the Kindle mark-up is not higher.

The only reason it isn't lower is because they can't make them fast enough.

I'm sure Amazon would sell these at a small loss if it meant grabbing marketshare. The most convenient way to get a book on the Kindle is through Amazon.

I've converted a number of pdfs and send them to my kindle by email or usb. not hard at all.

Emailing to your Kindle means going through Amazon still; to convert and over whispernet to your Kindle.

You are, at the very least; in the upper quartile of technical ability of Kindle owners. You underestimate what the typical user is able or interested in. It's not that they couldn't figure it out if motivated. But mostly just that they can't be bothered.

It's not 50% mark-up, it's 93% mark-up: $185.49 to $359.00

exactly: ($new-$old)/$old gives you % change which is ~93%.

That depends on how you read the phrase "50% mark-up". I read it as 50% of the retail price is mark-up, the other 50% is cost.

http://en.wikipedia.org/wiki/Markup_(business) is generally accepted.

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