They do not care about health (America is the fattest, unhealthiest country on the planet), they don't care about science & technology (Tumblr, IG, FB, reality TV, TMZ, etc. dominate the news/app/entertainment spectrum and bring little to no value), they care about GIFs, cats, Kim Kardashian and other brain dead agenda.
It's very unfortunate but that's the way it is. People could care less about Warner Chilcott. They care about stupidity.
Companies like IG, Tumblr, and others are smart because they seem to employ the "if you can't beat em, join 'em" logic.