Getting Real: Free Book by 37signals
gettingreal.37signals.com
gettingreal.37signals.com
Now, that being said, I did order a dead tree version through the Lulu.com store (very nice store, by the way) and while I love the construction and print quality of the book, the internal page layout and typography were awful. And the choice of a glossy black cover shows annoying fingerprints after just a few minutes.
I'm glad that I've read this book because it has given me motivation to start something. I'm trying out a couple of ideas right now to see which one I like and will run with.
So, thanks to the guys at 37Signals, but have someone who knows what they're doing, help you with layout next time!
You can see that principle at work on this site. Over time they'll know what the most important features to add are based on how we use it.
I couldn't agree with this more. Businesses that give up control, gain in mobility what they lose in command. And mobility is the key to innovation in any startup.
[0] http://www.joelonsoftware.com/items/2006/12/09.html