More like, because it's happening to someone that is: a) 'one of us' and b) he's someone high profile, that is attempting to remain so even after going to prison. I have a feeling that if Weev was black or Asian it would still be a big deal to us[1]. I don't remember hearing much about Kevin Mitnik's issues with his jailers. I'm sure he had at least some.
[1] Though there is the remote possibility that it would be cared about 'less' because it would be seen as racial discrimination rather than just out right maliciousness, but I'm optimistic that this wouldn't be the case.